With the news that Iceland was open to vaccinated travelers from all over the world, I wanted to write about a hotel opening that I’ve been watching for years.
Reykjavik EDITION opening summer 2021
While the hotel is not taking reservations yet, the Reykjavik EDITION is expected to open in the summer of 2021. For those of you unfamiliar with EDITION, it’s the modern premium brand from Marriott. Think of this as a modern version of the Ritz-Carlton aimed at a younger crowd (while still denying breakfast to the Bonvoy elite members).
The Reykjavik EDITION is located downtown next to the Harpa Concert Hall. The hotel will have 253 rooms and suites and a roof terrace, a nightlife area, a characteristic restaurant, a target bar and a café.
Hopefully the Reykjavik EDITION will actually open this summer – I’m getting skeptical as the hotel isn’t accepting reservations yet. The hotel was supposed to open for the first time in 2018, but that schedule has been delayed time and time again. Early last year, the hotel was slated to open in 2020, although it is understandable that the opening may have been delayed.
EDITION is still a small hotel brand, but should see significant growth in 2021 – EDITION properties are expected to open in Dubai, Madrid, the Riviera Maya, Rome, Tampa and Tokyo (a second property) in 2021.
Typical EDITION interior design
A unique addition to Reykjavik’s hotel scene
Reykjavik is an interesting hotel market for a number of reasons:
- Iceland is generally an expensive country, although there isn’t a lot of luxury hospitality (with the exception of places like Deplar Farm and The Retreat at Blue Lagoon).
- All kinds of new hotels have opened in Reykjavik, but they are mostly medium-sized and upscale, with few luxury options
- Iceland has seen its ups and downs as a travel destination – for a while Iceland was overcrowded and experienced a tremendous boom between Icelandair and WOW Air, but after WOW Air was liquidated, air capacity into the country has plummeted
I’m curious to see what prices the Reykjavik EDITION can withstand. On the one hand, it will be one of the few real luxury hotels in the city. On the other hand, more than 250 rooms offer a lot of luxury capacity to expand the market – that’s the same number of rooms as the Hilton Reykjavik.
Reykjavik’s most expensive (and perhaps most luxurious?) Hotel right now is the Tower Suites Reykjavik, a small luxury hotel in the world that is affiliated with Hyatt. Prices here can be ~ $ 2,000 per night. However, the hotel can also be booked for 40,000 World of Hyatt points per night.
The hotel has only eight rooms, all of which are suites, and is located on top of the 20-story Hofdatorgsturm. The hotel also has an interesting “invisible service” concept.
Tower Suites Reykjavik room
Suffice it to say this is a very different kind of luxury than the Reykjavik EDITION – Tower Suites is intimate and has huge rooms, while the EDITION will be large and will be a destination for non-guests as well.
The Reykjavik EDITION is slated to open in the summer of 2021, although the hotel is not yet accepting reservations. After Iceland reopens its borders to more people, this may give the hotel the boost it needs to open as soon as possible.
It will be great to have a real luxury hotel in Reykjavik and I am excited to see what prices (both in cash and in points) the hotel will charge.
How do you see the Reykjavik EDITION?