In the past, some people have claimed that they could have their ticket price in champagne if they got a really good premium cabin price. Well, with Qatar Airways you may soon be able to wash your ticket price with soap … 😉
Cooperation between Qatar Airways and Diptyque
Qatar Airways has partnered with French luxury brand Diptyque to offer a new range of toiletries for First & Business Class passengers, both in the air and on the ground. Qatar Airways is the first airline to partner with Diptyque and has worldwide exclusivity.
Qatar Airways passengers can expect the following products from Diptyque (I have to add the descriptions because they are adorable):
- Hand wash with notes of lavender, rosemary and a hint of ylang ylang
- Velvet hand lotion with luxurious scents of sweet almond and petitgrain
- Poured in facial toner with floral notes of rose, Virginia cedar and lemon petitgrain
- Essential face cream with a heart of roses, lush notes of prickly pear and the freshness of lemon petitgrain
- In the Qatar Airways Lounges, passengers can expect Diptyque shower gel, shampoo, conditioner and body lotion
The new Diptyque range from Qatar Airways
In case you’re wondering about the retail prices of some of these products, the hand wash is $ 62 while the toner is $ 55. That’s roughly double the cost of the otherwise highest quality toiletries we see in the aviation industry, like Aesop and Molton Brown.
It’s worth noting that Qatar Airways is unlikely to come close to paying retail for these products. This has the potential to be a win-win collaboration – it adds a nice element to the premium Qatar Airways experience and gives Diptyque access to a premium customer base.
Diptyque is also known for their candles and it’s a shame they aren’t part of this collaboration. That makes sense, of course, since candles and planes don’t go well together.
On the other hand, Qatar Airways has historically had fake candles as part of food preparation in business class, so maybe they could at least put a Diptyque logo on the fake candles and smell them a bit? 😉
The Qatar Airways table setup (pre-coronavirus)
Why this is so great
Qatar Airways is simply the most elegant airline in the world, especially in business class. It amazes me how the airline keeps raising the bar even when no other airline tries to assert itself.
While United Airlines is trying to cut toothpicks to save $ 80,000 a year, Qatar Airways is introducing fully vegan menus as well as some really top-notch toiletries. I like the collaborations that Qatar Airways is starting because they often work with premium brands, which is not always the case in the travel industry.
Qatar Airways recently introduced consistent vegan meals in Business Class
Scents and scents can also play a pretty big role in how we experience and remember travel. This can be done in the form of a characteristic scent in a hotel, lounge or on an airplane, or it can be in the form of offered toiletries, to name just a few examples
Some brands approach this in a tasteful way, following the “less is more” approach
Sheraton others go a bit overboard.
Qatar Airways has launched a new collaboration with Diptyque as the French luxury brand now supplies toiletries for business and first-class bathrooms on airplanes and in premium lounges. It doesn’t get much higher than that.
Of course, this is insignificant on a grand scale, but the extent to which Qatar Airways is continuously improving its premium experience pleases me.
What do you think of the partnership with Qatar Airways & Diptyque?