Wow folks, in this post I wanted to talk about an innovative airline concept that was just announced. Okay, the airline will be based in Norway, but will also operate from other points in Europe. And it will fly long haul, especially across the Atlantic. And it operates on an inexpensive model. And it will fly Boeing 787. Sound familiar?
A new Norwegian long-haul airline
Norse Atlantic Airways is a newly announced airline startup, and it seems pretty likely that it will start operations:
- The airline was founded by Björn Kljos, Bjørn Kise and Bjørn Tore Larsen (that’s a lot of Björn / Bjørn – reminds me of the Saudia flight on which I had Captain Mohammed, First Officer Mohammed and cabin manager Mohammed) who own 90% the airline together; They are industry veterans who previously held top positions at Norwegian Air Shuttle and OSM Aviation
- The founders speak to the landlords about leasing 12 former Norwegian Boeing 787s; Apparently the leasing contracts for nine aircraft have already been concluded, three leasing contracts are still outstanding
- The airline plans to use 787 to operate transatlantic routes
- In Europe, the airline would operate from cities such as London, Oslo and Paris, and in the US the airline would operate from cities such as Los Angeles, Miami and New York
- The airline would be operational by December 2021 (December is a fantastic time to start recreational transatlantic flights, isn’t it?) 😉
- The airline would work with airlines like Norwegian to provide feed
- The airline has already raised $ 24 million from shareholders and ultimately wants to be listed on the Oslo Stock Exchange
Norse Atlantic Airways would fly former Norwegian 787
Everything kar …
In early 2021, it was announced that Norwegian will be discontinuing long-haul flights as the airline is under bankruptcy protection. Norwegian even fought for years before the pandemic and has basically had nine lives already.
So the intentions here are pretty clear – some investors (including a former Norwegian executive) have a clear balance sheet and are trying to take over where Norwegian left off in the long run. There’s just one small problem: history has shown that low-cost, long-haul transatlantic airlines generally don’t work.
Well, to give this idea some credit in general, or perhaps to express some hope:
- Having an airline like Norse Atlantic Airways would be great for consumers as it keeps older airlines in check and keeps fares low
- The general schedule for this airline to take off is not bad, especially when it is scheduled to take off in about a year. The airline can likely be very busy with planes and workers, and hopefully there will be a significant recovery within a year as several competitors shut down or shut down during the pandemic
- The biggest problem with a low cost transatlantic airline is how the seasonal traffic is, as Norwegians made money in the summer but lost a significant amount the rest of the year. Is there any way Norse Atlantic Airways can learn from Norway’s mistakes and do a better job with an opposing seasonal route network?
That will be interesting to see …
Low cost transatlantic airlines are ideal for consumers
Norse Atlantic Airways is the newest airline startup. The airline is essentially planning to take over where Norwegian left off its long haul network – the airline will fly former Norwegian 787s across the Atlantic with a low-cost business model.
Only time will tell if this airline actually takes off. My favorite Richard Branson quote comes to mind: “The quickest way to become a millionaire in the airline business is to start as a billionaire.”
What do you think of Norse Atlantic Airways?