There are a number of loyalty programs that often run promotions for points purchased, which can be particularly important for redeeming redemptions.
In the past, Starwood Preferred Guest often had specials on points purchased, but Marriott Rewards didn’t. Since the inception of the Marriott Bonvoy program, we’ve seen several specials on points purchased, and this trend continues.
Marriott has just launched its latest point purchased promotion that could mean a lot.
Marriott bonus on points purchased
Until Monday, March 22nd, 2021, Marriott Bonvoy is offering a bonus if you earn at least 2,000 points in one transaction::
- The first time you go to the promotions page, Marriott markets this as an up to 40% bonus
- However, once I logged into my account, I was offered a bonus of up to 50%. I am not sure who is eligible for this enhanced bonus and who is not
With this promotion, Marriott is also doubling the cap on the number of points you can buy – while the limit is usually 50,000 points. With this promotion you can buy 100,000 points before the bonus. Please note that any points purchased earlier this year will count towards this limit.
Typically, Marriott Bonvoy charges 1.25 cents per point purchased. If you are eligible for a 50% bonus it means you may just want to pay 0.83 cents per point. You can purchase a maximum of 150,000 points (after the 50% bonus) at a price of USD 1,250.
The terms indicate that it can take up to seven business days for purchased points to be published. In addition, some admission restrictions must be observed:
- A new member can earn points 30 days after registration if they have qualifying activity
- Without qualifying activity, a new member can only earn points one year after registration
So far we’ve seen Marriott offer between 25 and 30% off points purchased or between 50 and 60% bonus. So a 50% bonus isn’t quite the best promotion we’ve seen for Bonvoy points, but it’s one of the better ones, while a 40% bonus is one of the weaker offers.
Best credit card for purchasing Marriott points
Marriott point purchases are processed by points.com, ie they do not count as hotel purchases for the purposes of credit card issuance.
So I would recommend using a card that you try to meet the minimum spend or otherwise a credit card that maximizes your return on daily expenses, such as a credit card Chase Freedom Unlimited® (Review), Citi® Double Cash Card (Review) or The Blue Business® Plus credit card from American Express (Review).
In this post, you will learn more about which credit cards are best for purchasing points.
Is It Good Business Buying Marriott Bonvoy Points?
Personally, I value Marriott points at ~ 0.7 cents each. This is based on both the ability to redeem points for the cost of hotel stays and the ability to convert Bonvoy points into airline miles at a 3: 1 (and when) ratio. Transferring 60,000 Marriott points earns you 25,000 airline miles.
As a reminder, here is Marriott’s award table, excluding the ability to stay five nights and pay for four:
There are ways to get oversized value out of Marriott points, and there are definitely circumstances in which purchasing points can be good deal, especially if you are topping up an account for redemption.
To give just one example of great redemption, I went to Bodrum EDITION (which I loved) last summer. I paid 240,000 points for a five night redemption, which is an average of 48,000 points per night. At a rate of ~ 0.83 cents per point, this equates to a payment of ~ $ 400 per night, which is roughly a third of the normal cash rate in high season.
While you won’t always get this value, purchasing Marriott points makes a lot of sense in these circumstances. Personally, I am not a Marriott Points buyer just because I still have significant credit, but otherwise I could be.
The EDITION Bodrum
Marriott Bonvoy has just started its latest promotion for points purchased and is offering a 40-50% bonus. While I wouldn’t speculatively buy Marriott Points for .83 cents each (which is the cost with a 50% bonus), there are many circumstances in which buying Marriott Points at that price could mean a lot.
To me, the Bonvoy program has not been as valuable since the peak prices were introduced, but there are situations when it might be worth buying points at that price, as I explained above. For example, when you buy points you can get a room in the Bodrum EDITION for well over half.
For more ways to earn Marriott points, see this post. There you will find the best credit cards for earning Marriott points.
Are you planning to purchase Marriott points with a bonus? Are you entitled to the 40% or 50% bonus?