Air France has just released its new safety video. This is the first new safety video the airline has released in over five years. The video will be shown on flights from March 1, 2021.
Air France’s new 2021 safety video
Describing its new security video as “an elegant, vibrant and fast-paced showcase of French culture”, Air France states that the “video symbolizes the essence of the Air France brand”.
In the new safety video, two flight attendants explain safety instructions for all kinds of famous places in France, from the steps of the Opéra Garnier to the gardens of the Palace of Versailles, the French Riviera to the vineyards of Provence. and much more. The video ends at the top of the Eiffel Tower.
Catherine Villar, SVP for Customer Experience at Air France, describes the video:
“With this new video, we are emotionally showing the best that France has to offer. All of our teams here at Air France are ready to welcome our customers and highlight this French lifestyle that is very important to us as soon as they board our flights. We can’t wait to open the skies flight after flight, with safety being our absolute and constant priority. “
Here is the video in case you want to see it:
My take on the new Air France security video
I adore Air France and especially the company’s commitment to being oh-so French in almost every way. With that in mind, I love this video because it’s about France, from the landscape to the fashion, the lifestyle to the attitude.
In addition, however, a few things stand out:
- In recent years, some airlines have introduced safety videos that illustrate a country’s “culture”. With that in mind, Air France is following the trend here (and that’s not necessarily a bad thing).
- There is something strange when an airline launches a new security video during the coronavirus that in no way references the coronavirus. That’s not surprising as the airline only produces a new video every few years. However, I am surprised that Air France did not wait a few months for the video to be released
- What exactly happens to the separation between the flight attendants’ moving mouths and what they say? Is that a lip sync error, is the video just syncing or …?
Personally, I loved the previous Air France safety video that debuted in 2015:
This video coincided with a brand update from Air France including the launch of its new onboard products, etc.
Air France’s new safety video will be shown from March 1, 2021 and it sure makes me want to travel to France and of course get there with Air France.
It’s a bit strange to see an airline release a new security video during the coronavirus that doesn’t recognize the coronavirus in any way, but I understand that Air France only updates its videos from time to time, which is probably why.
What do you think of Air France’s new security video?